Digital Marketing Specialist

Location: Multiple Offices
Location Detail: Boston, MA, Chicago, IL, San Francisco, CA, Washington, DC

Description

 

The Brattle Group, a privately held, economics consulting firm, is seeking a Digital Marketing Specialist in either our Boston, Chicago, San Francisco, or Washington DC office to develop and execute digital marketing activities that will improve the visibility of the firm, our services, and our experts. They will collaborate closely with Marketing colleagues and consulting stakeholders to drive firm-wide and practice level digital marketing initiatives. This includes facilitating improvements to the execution, performance analysis, and optimization of digital content including (but not limited to) the corporate website, intranet, social media, email marketing, video, and podcasts.

 

The successful candidate will bring strong knowledge of digital marketing best practices and technologies, as well as the ability to adapt them to a unique professional services environment through creative thinking, strategic and analytical skills, and an understanding of brand strategy. The candidate will also be a highly organized and skilled communicator, with an adaptable and collegial nature, who thrives in a fast-paced environment.

 

Key responsibilities for this position include:

  • Collaborate with Marketing colleagues to develop, document, measure, and refine the firm’s digital initiatives to support Brattle’s marketing strategy, including (but not limited to) management of the firm website and development of interactive web content, infographics, video, and podcasts

  • Manage overall digital project scope, timelines, team resource needs, and deliverables. Actively monitor the progress of projects and campaigns, and communicate regularly with key stakeholders to ensure deadlines are met or advise on potential delays

  • Take a lead role in identifying, articulating, and driving the Marketing department’s digital roadmap, including new and emerging digital initiatives and technology solutions

  • Monitor digital marketing trends and new opportunities, in order to identify those that may be adaptable to professional services

  • Serve as liaison between the Marketing department and external digital/technology partners

  • As needed, co-manage discovery/RFP process for evaluating potential new external agency and other digital/technology partners

  • Support digital aspects of key firm and practice initiatives, high-profile events, and recruiting activities

  • Support digital aspects of internal communications, initiatives, and campaigns

  • Contribute to metrics and related analytics reporting, to help measure the effectiveness of digital campaigns and changes to user experience

  • Contribute to other / ad hoc marketing projects as needed

 

THE CANDIDATE

The ideal candidate will be a detail-oriented, strong communicator who thrives in a role that allows him/her/them to identify, develop, and push key strategic initiatives forward. He/she/they must be adaptable and collegial, and someone who enjoys a fast-paced workplace and evolving industry. Other requirements include:

  • Bachelor’s Degree required, Marketing or Digital/Communications preferred

  • 3+ years’ digital marketing experience, preferably in economic consulting, the legal industry, or other professional services firms.

  • Strong knowledge of web content management systems (ideally WordPress), social media management software, SEO, and Google Analytics is essential; some proficiency with HTML strongly preferred

  • Experience developing and analyzing metrics for digital marketing activities, including web, social media, and email

  • Experience managing agency relationships and partnering with external vendors to execute on creative concepts – on time and on budget

  • Strong understanding of overall web design best practices, including usability, industry standards, search, hierarchy, and navigation

  • Strong interpersonal skills and the ability to work as part of a cross-functional team and interface with management-level staff

  • Excellent verbal and written communication skills

  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, Excel)

  • Strong attention to detail is essential

  • Exercise excellent judgment on matters large and small

  • Ability to handle multiple and shifting tasks and demands

  • Ability to work both independently and collaboratively, as needed

  • Learns quickly and adapts to a growing and changing environment

  • Takes pride in working within a high-quality, high-integrity organization

  • Enjoys and thrives in a fast-paced office environment

  • Maintains strict confidence with confidential matters

  • Overtime and occasional travel may be required

  • COVID Vaccine Required* for US positions

 

THE PACKAGE

We offer a generous compensation and benefits package, including medical, dental, 401K/profit sharing, life and disability insurance, paid time off, and internal professional development and training programs, designed to reward success at all levels. Details regarding compensation will be based on the candidate’s knowledge, skills, and experience.

 

*Individuals seeking an exemption from this requirement for medical or religious reasons should submit a request for accommodation by contacting Recruiting@Brattle.com

 

 

EQUAL OPPORTUNITY

The Brattle Group is an Equal Opportunity and Affirmative Action Employer.  All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, citizenship status, national origin, ancestry, sex, gender identity and expression, age, height, weight, domestic partner status, Acquired Immune Deficiency Syndrome or HIV status (AIDS/HIV status), genetic information, sexual orientation, disability (where the applicant or employee is qualified to perform the essential functions of the job with or without reasonable accommodation), marital status, veteran status, political affiliation, drug or alcohol abuse or alcoholism, or any other characteristic protected under applicable law.

We encourage all applicants to click here to review our full Equal Employer Opportunity Statement and here for more information on our commitment to promoting equity and inclusion across all identities and experiences.

 

 

 




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