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Associate Director, Marketing

Req ID: 7178
Location: Chicago - Loop
# of Openings: 1
Shift:
FT/PT: Full time
Employment Type: Regular
Salary Schedule: Grade 108
Job Notes:

Description

Summary: Heartland Alliance seeks an experienced and mission-driven professional to join a dynamic and cross-functional team charged with increasing awareness of and diversifying revenue for Heartland Alliance—a Chicago-based, global anti-poverty and human rights organization.  The Associate Director of Marketing will help advance the department’s goals by strengthening the organization’s presence through aligned, compelling, and effective marketing and branding efforts.

The Associate Director of Marketing plays a strategic and key role in increasing organizational brand alignment, collateral development, marketing effectiveness and measurement, process improvement, and digital marketing capacity across the organization. The position executes on and oversees projects independently, as well as facilitates collaborative initiatives across the organization. The Associate Director of Marketing reports to the Chief of Communications and Marketing and will supervise and mentor two staff members.

 

Primary Responsibilities:

  • Plan, develop and implement digital and traditional marketing strategy and efforts to advance organizational goals.
  • Develop new and enhance existing processes to strengthen project management, coordination, budgeting and effectiveness.
  • Lead marketing and communications measurement to demonstrate impact; report on key metrics, analyze and interpret trends; and provide actionable insights based on available data to increase effectiveness of stakeholder marketing strategies and tactics.
  • Leverage CRM (donor management system) to inform and enhance strategic marketing approaches.
  • Identify and utilize audience segmentation to drive targeted marketing strategies that communicate impact and drive stakeholder engagement.

 

Other Responsibilities:

  • Stay current with industry trends and marketing best practices.
  • Contribute to overall marketing and communications strategy development for Heartland Alliance as a whole.
  • Serve as a key member of the development, communications and marketing department at fundraising events, especially signature Heartland Alliance functions. Events may require occasional work outside of standard business hours.
  • Lead projects ensuring attention to risk management, and changes to the project scope, project schedule, and project costs.
  • Other duties as assigned.

 

Qualifications:

  • Bachelor’s degree in marketing, communications, advertising, or design
  • Minimum 8-10 years relevant experience - relevant advanced degree desirable.
  • Strong understanding of marketing optimization, email marketing, and data-driven decision-making
  • Familiarity with Adobe products and graphic design, website development, video production and editing experience a plus
  • Working knowledge of CRM systems - experience with Blackbaud - Raiser’s Edge NXT – a plus.
  • Excellent project management and organizational skills, external creative and production vendor management a plus
  • Experience planning and executing multiple, complex marketing programs including budget management

 

PHYSICAL DEMANDS AND OTHER WORK REQUIREMENTS

 

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

  • While performing the duties of this job, the employee is regularly required to talk and hear. 
  • The employee is frequently required to use hands to key, handle, or feel and reach with hands and arms. 
  • The employee is regularly required to sit, stand and walk. 
  • The employee must occasionally lift and/or move up to 10 pounds.
  • Specific vision abilities required by this job include close vision and ability to adjust focus.

 

Work Environment:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

  • The noise in the work environment is moderate
  • This position may require travel to various program sites

 

Heartland Alliance makes all hiring and employment decisions, and operates all programs, services, and functions without regard to race, receipt of an order of protection, creed, color, age, gender, gender identity, marital or parental status, religion, ancestry, national origin, amnesty, physical or mental disability, protected veterans status, genetic information, sexual orientation, immigrant status, political affiliation or belief, use of FMLA, VESSA, military, and family military rights, ex-offender status (depending on the offense and position to be filled), unfavorable military discharge, membership in an organization whose primary purpose is the protection of civil rights or improvement of living conditions and human relations, height, weight, or HIV infection, in accord with the organization's AIDS Policy Statement of September 1987.

 

 



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