Director of Marketing

Location: All U.S. offices
Job Code: 228

Description

The Bridgespan Group is the leading nonprofit consulting organization serving ambitious nonprofit leaders, philanthropists, and impact investors in North America, Africa and Asia. We work with social change organizations such as the Harlem Children’s Zone, UnidosUS, PolicyLink and Janaagraha; philanthropies such as the Ford Foundation; impact investors such as TPG’s Rise Fund, Black Ambition and the Impact Investors Council of India; and bold, collaborative initiatives such as TED’s Audacious Project, Blue Meridian Partners and Co-Impact.

We value diversity, passion, respect, candor, and most of all having social impact and working towards societies characterized by equity and justice. Equity is central to all that we do. Our mission to break cycles of poverty is impossible if we do not also achieve equity, and racial equity in the US, given the intersection of issues of race, gender, caste, etc., with poverty and justice. We have made a public commitment to anti-racism (statement is here) and more importantly are doing the essential work to build a team and leadership at all levels that is diverse, develop a truly inclusive culture, and integrate a focus on equity in all our client work.

If you want to work with the market leader that bridges the worlds of social change leaders, game-changing philanthropists, and impact investors, then Bridgespan is the place for you.

Position Summary

The Director of Marketing will lead the organization’s marketing strategy, manage and steward Bridgespan’s brand, facilitate aligned internal and external communications, and analyze market trends and dynamics.  While implementation of the marketing strategy and plan will be a team effort across positions and functions, the Director will be accountable for coordinating these efforts.  

Responsibilities

  • Align the company around the brand’s direction, choices and tactics
  • Oversee the development, design, distribution, and maintenance of high-quality print and electronic collateral including, but not limited to the annual report, brochures, presentations and reports working in close collaboration with various partners and directors
  • Maintain and revise brand and services language as new products and offerings are developed
  • Evaluate, develop and communicate firm wide marketing strategy and marketing plan
  • Collaborate with Public Relations team on internal and external corporate communications, including crisis communications
  • Oversee visual brand including management of designer in development of consistent, high quality collateral
  • Review internal training for new staff members to establish consistent brand standards
  • Monitor market landscape and trends and research competitors’ activities
  • Create and maintain testimonials
  • Supervise in-house designer and external contractors
  • Coordinate closely with Knowledge and Public Relations team

Qualifications and Skills

  • Bachelor’s degree in business, marketing or communications required, advanced degree preferred
  • 10+ years of marketing experience with 4+ years management experience
  • Proven ability to develop brand and marketing strategies and communicate recommendations
  • Stellar verbal and written communication skills
  • Strong copywriting skills
  • Proven ability to manage budgets
  • High competence in project and stakeholder management
  • Experience and proficiency with addressing issues of racial equity and systemic racism
  • Ability to effectively supervise/manage team members, including across lines of different and build inclusive team environments
  • Stellar Microsoft Office skills, including PowerPoint

At Bridgespan, we are committed to diversity, equity, and inclusion because we are passionate about helping our clients achieve breakthrough results. An organization that reflects the diversity of our clients and their beneficiaries will produce deeper relationships, engagement, and insights. Bridgespan is committed to providing equal opportunities. We serve diverse organizations, and are committed to non-discrimination. Bridgespan will not discriminate against any employee with respect to any term or condition of employment, including but not limited to less favorable treatment, exclusion from employment or employment opportunities (including hiring, assignment, performance assessment and promotion) on the basis of race, color, religion, national origin, citizenship, ancestry, gender (including pregnancy), gender identity, age, disability, marital status, sexual orientation, expression, veteran’s status or other protected characteristics or status. We actively partner with organizations representing minority concerns and interests to build high-performing teams that mirror the communities we serve.

All company sponsored programs including training, job, social and recreational activities are required to be nondiscriminatory and all human resource practices are monitored to ensure equal opportunity.





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