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Position Description

Audience Analyst
Location Chicago
Job Code 454
# of Openings 1
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About Chicago Public Media 

Chicago Public Media is one of the largest and most respected media organizations in the country.  The organization has a legacy of innovative program development having launched shows as The American Life, Wait, Don't Tell Me..., Nerdette, Making Obama and the ground-breaking podcast Serial.  Chicago Public Media engages with its listeners and users across multiple platforms, including radio broadcast radio, digital streaming, and mobile apps.  Our flagship station, WBEZ-Chicago (91.5 FM) is Chicagoland's premier media hub for high quality, fact-based journalism and engaging, entertaining audio programs and podcasts.  WBEZ's sister service, Vocalo (91.1 FM in Chicago, vocalo.org), targets a multicultural audience through an urban alternative format. 

The Opportunity 

This position is a critical component to delivering our mission by optimizing audience reach and engagement as well as building effective and efficient tagging solutions for our digital products.  The Analyst of Audience Analytics will work with data sets to understand audience trends, consumption patterns, and donation behavior in order to provide analysis and guide key business decisions. This role will work with Marketing, Product, and Content teams to help the Manager of Audience Analytics identify audience strategies as well as to support the audience and membership funnels.  This is a unique opportunity as the team is small and will require someone who is able to understand the business needs of our stakeholders, help building enterprise level strategies, and assist in promoting a data driven organization.  This position will report to the Manager of Audience Analytics 

Essential Duties and Responsibilities 

  • Enhance overall operations through development of compelling presentations and reports directed towards understanding audience, content consumption, and listening platform patterns and behaviors driving towards a business recommendation or decision. 

    • Create and maintain monthly and quarterly benchmarks – including measurement against goal and KPIs around audience trends. 

    • Create, maintain, and distribute weekly and monthly audience reports. 

    • Work with the Manager of Audience Analytics to develop presentation materials for key internal stakeholders, board meetings, funder meetings, grant proposals, staff meetings and other communications, rooted in both a quantitative as well as qualitative story.   

  • Provide insight into the performance of digital products (web sites, donation platform, apps, etc.) and support iterative product development. 

    • Perform detailed analysis on funnel conversion including referral source performance. 

    • Assist in designing, implementing, and measuring A/B tests using tools such as Google Optimize. 

    • Perform detailed analysis and present findings to the product development team. 

  • Advocate for stakeholders during technical and solution discussions.   

    • Collaborate with stakeholders to fully understand and articulate the audience and membership funnels.   

    • Gather requirements and document business processes to assist in identifying areas of opportunity while ensuring business processes are aligned with audience and membership strategies. 

    • Assist in training stakeholders on new products, enhancements, analytics models, and optimized business processes.  

  • Build on-demand reporting solutions and tools for the marketing, audience growth, and content teams. 

    • Gather requirements and work with stakeholders to design needed reporting. 

    • Work with data architect on overall technical design. 

    • Build and test necessary queries and reports using tools such as T-SQL, R, Power BI, Tableau, Alteryx, etc. 

  • Support cross-team initiatives 

    • Work closely with Marketing, Content, and Product team to deliver joint projects when required. 

    • Take shared responsibility for the quality and accuracy of reports and analytics by following guidelines for peer reviews, data validation, and data integrity. 

    • Escalate identified data integrity issues to the Data Architect. 

Required Skills and Experience 

  • Bachelor’s degree in Mathematics, Computer Science, Data Science, Statistics, or a related field. 

  • 1 year of experience in data analysis and reporting. 

  • 2 years of working with relational databases, large data sets, and writing complex T-SQL queries. 

  • Experience with visualizations using Excel, Power BI or Tableau. 

  • Experience with Nielsen, Google Analytics, and on-demand audio services. 

  • Experience presenting data-driven conclusions and outcomes to colleagues. 

  • Excellent communication and data presentation skills. 

  • Strong collaborative/teamwork skills; a problem solver who is results oriented. 

Preferred Skills 

  • Passion for media and technology. 

  • Desire to be part of a mission-oriented, dynamic organization that serves the Chicago community. 

  • Experience working in an iterative/agile environment and working with story management tools (Jira, Confluence, Azure DevOps, Clubhouse). 

  • Experience creating statistical models. 

  • Experience with JavaScript and Google Tag Manager. 

Working at Chicago Public Media 

At Chicago Public Media, we care deeply about our employees as we know attracting, developing, and growing talent is key to our success and enhancing our impact.  Our culture is one where collaboration, ideas, and innovation are encouraged.  We value colleagues who will enhance our culture by bringing new ideas, diverse experiences, and talents to our dynamic workplace. 

Chicago Public Media’s dedication to promoting diversity and inclusion is reflective across our brands, WBEZ 91.5 FM and Vocalo 91.1 FM, in our staff and in our work.  We are fully focused on equality of opportunity and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, experience, and all other fascinating characteristics that make us different. 

At Chicago Public Media we believe dedication to a great workplace includes supporting our employees and their families. As a result, we provide a broad and generous benefits package for you at hire and in the years to come. Our benefits include: 

  •  6 weeks fully paid family leave 

  •  High quality Medical, Dental, and Vision plans at an affordable cost 

  •  A 403(b)retirement plan with a company match 

Generous paid time off, including starting with 3 weeks’ vacation and 4 personal days. 

Due to current COVID restrictions, you must be able to work remotely at your own designated location with Internet access and you must be willing and able to work at our Navy Pier offices, if needed. Right now, most of our staff is working remotely. 

The essential functions described above are not all-inclusive and may change periodically to meet the needs of Chicago Public Media (CPM). The information contained in this job description is not intended to create any contractual or other legal commitment. Chicago Public Media may change the content or format of this job at any time in its sole and exclusive discretion without notice. 
 
Chicago Public Media is an Equal Opportunity Employer, and we actively seek and welcome people from all backgrounds, orientations, and life experiences to join our team.  

 

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