Position Description

Creative Strategist
Location Newtown Square, PA
Primary Job Function Marketing & Communications
ID** 39182
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Your career starts now. We’re looking for the next generation of healthcare leaders.

At AmeriHealth Caritas, we’re passionate about helping people get care, stay well, and build healthy communities. As one of the nation's leaders in healthcare solutions, we offer our associates the opportunity to impact the lives of millions of people through our national footprint of products, services, and award-winning programs. AmeriHealth Caritas is seeking talented, passionate individuals to join our team. Together we can build healthier communities. If you want to make a difference, we’d like to hear from you.

Headquartered in Newtown Square, AmeriHealth Caritas is a mission-driven organization with more than 30 years of experience. We deliver comprehensive, outcomes-driven care to those who need it most. We offer integrated managed care products, pharmaceutical benefit management and specialty pharmacy services, behavioral health services, and other administrative services.

Discover more about us at www.amerihealthcaritas.com.


The Creative Strategist plays a critical role in shaping the strategic vision and direction of our creative output. Serving two critical functions within Creative Operations, the Creative Strategist will be part of the ‘account manager’ proactively reaching out to assigned stakeholders to maintain a pipeline of strategically aligned incoming creative work and develop creative strategies for complex, multi-channel, integrated creative campaigns supporting enterprise growth and business development. They will have a deep understanding of audience demographics, market research, and the competitive managed care industry, acting as the bridge between the corporate creative team, internal and external stakeholders, and our business objectives.

Essential Functions:
•    Build and strengthen relationships with stakeholders and senior leaders for assigned accounts, demonstrating the value of Creative Services and Brand and the role of Creative Strategy.
•    Conducts market research and competitor analysis and develops expertise around market-specific demographics. Stays on top of industry trends, innovations, and procurement landscape.
•    Develops and presents creative briefs for multi-channel integrated campaigns that align with stakeholder and business goals while maximizing creative capabilities.
•    Adopts a macro perspective of organizational creative campaigns; understands what works well in other markets and looks for opportunities to reuse and repurpose content.
•    Reviews and understands the contractual obligations and timelines for assigned accounts.
•    Solicits new opportunities, maintains a pipeline of work, and understands the cyclical needs of assigned accounts.
•    Manages client expectations, demonstrates expertise in the creative process and SLAs, and effectively pushes back on creative work that is not strategically aligned with the business’s goals and objectives.
•    Utilize data-informed decision-making and measurement to guide strategy and evaluate outcomes.

Education/Experience:
•    Bachelor’s Degree preferred.
•    5 to 10 years experience as an account manager, marketing manager, creative strategist, or similar role in a marketing, communications, or in-house creative department.
•    Experience in managed care or health insurance business development is a plus.
•    Proven track record of developing and executing successful communications, creative, or marketing strategies.
•    Excellent communication and presentation skills.
•    Exceptional client relationship management and negotiation skills.
•    Ability to think strategically and creatively to solve complex problems.

NOTE:  AmeriHealth Caritas utilizes a hybrid work environment with associates working from home two days a week and in the office three days a week. The functions of this position will be performed onsite at our offices located at 3875 West Chester Pike, Newtown Square, 19073
 

Diversity, Equity, and Inclusion

At AmeriHealth Caritas, everyone can feel valued, supported, and comfortable being themselves. Our commitment to equity means that all associates have a fair opportunity to achieve their full potential. We put these principles into action every day by acting with integrity and respect. We stand together to speak out against injustice and to break down barriers to support a more inclusive and equitable workplace. Celebrating and embracing the diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.

We keep our associates happy so they can focus on keeping our members healthy.

Our Comprehensive Benefits Package

Flexible work solutions including remote options, hybrid work schedules, Competitive pay, Paid time off including holidays and volunteer events, Health insurance coverage for you and your dependents on Day 1, 401(k) Tuition reimbursement and more.