Our client, a global fintech company is looking for an extraordinary Performance Marketing Specialist to help drive and scale new user growth through their Programmatic channels in US and international markets. As a member of the Demand Generation team, you'll influence Programmatic strategy across their core payments business and SaaS products. You will take a data-driven approach, increasing efficiency through optimizations and testing. You will report to the Performance Marketing Manager.
This position is a remote 12-month contract. Candidates must be eligible to work in the USA, without requiring H-1B visa sponsorship. The hourly rate is $49.65, W2 + paid holidays through Talent Table. No Corp-to-Corp.
You will:
- Collaborate closely with programmatic team members to develop acquisition (lower funnel) and brand awareness (upper funnel) strategies that support the needs of different country markets.
- Cultivate and manage strategic relationships with key publisher partners, including negotiating favorable deals and ensuring optimal programmatic best practices.
- Own daily on-platform DSP campaign monitoring, pacing, optimization, tracking, and reporting.
- Monitor dashboards and key reporting tools to understand channel effectiveness and respond to changes in CPA, ROI, LTV, and other channel metrics.
- Surface opportunities for testing and improvements based on daily, weekly, and monthly trends.
- Work cross-functionally (creative, product marketing, brand) with a programmatic lens to educate and help meet acquisition goals and initiatives.
- Develop strong partnerships with our agency and other programmatic partners to ensure strategic alignment, best practices, and uncover testing opportunities.
You have:
- A BA/BS degree or equivalent practical experience (preferred).
- 3+ years of demonstrated experience with programmatic advertising—both direct and via DSPs.
- Hands-on experience in DSPs (DV360, TTD, Amazon, etc.) and ad servers (CM360).
- Experience building and managing successful partnerships with publishers.
- Experience working cross-functionally and optimizing toward multiple KPIs.
- A firm grasp of analytics, testing, and metrics-driven (performance) marketing.
- Familiarity with ad serving, tracking, and attribution technologies.
- Excellent oral and written communication skills.
- A desire to hit the ground running in a fast-paced environment.
- Attention to detail and the ability to effectively multitask in a deadline-driven atmosphere.
- A passion for marketing and staying up to date on industry and platform news.
- High levels of integrity, autonomy, and self-motivation.