Position Description

Programmatic Marketing Specialist
Location OTHER - Remote
Job Code 4344
Company Talent Table
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Our client, a global fintech company is looking for an extraordinary Performance Marketing Specialist to help drive and scale new user growth through their Programmatic channels in US and international markets. As a member of the Demand Generation team, you'll influence Programmatic strategy across their core payments business and SaaS products. You will take a data-driven approach, increasing efficiency through optimizations and testing. You will report to the Performance Marketing Manager.

This position is a remote 12-month contract. Candidates must be eligible to work in the USA, without requiring H-1B visa sponsorship. The hourly rate is $49.65, W2 + paid holidays through Talent Table. No Corp-to-Corp.

You will:

  • Collaborate closely with programmatic team members to develop acquisition (lower funnel) and brand awareness (upper funnel) strategies that support the needs of different country markets.
  • Cultivate and manage strategic relationships with key publisher partners, including negotiating favorable deals and ensuring optimal programmatic best practices.
  • Own daily on-platform DSP campaign monitoring, pacing, optimization, tracking, and reporting.
  • Monitor dashboards and key reporting tools to understand channel effectiveness and respond to changes in CPA, ROI, LTV, and other channel metrics.
  • Surface opportunities for testing and improvements based on daily, weekly, and monthly trends.
  • Work cross-functionally (creative, product marketing, brand) with a programmatic lens to educate and help meet acquisition goals and initiatives.
  • Develop strong partnerships with our agency and other programmatic partners to ensure strategic alignment, best practices, and uncover testing opportunities.

 

You have:

  • A BA/BS degree or equivalent practical experience (preferred).
  • 3+ years of demonstrated experience with programmatic advertising—both direct and via DSPs.
  • Hands-on experience in DSPs (DV360, TTD, Amazon, etc.) and ad servers (CM360).
  • Experience building and managing successful partnerships with publishers.
  • Experience working cross-functionally and optimizing toward multiple KPIs.
  • A firm grasp of analytics, testing, and metrics-driven (performance) marketing.
  • Familiarity with ad serving, tracking, and attribution technologies.
  • Excellent oral and written communication skills.
  • A desire to hit the ground running in a fast-paced environment.
  • Attention to detail and the ability to effectively multitask in a deadline-driven atmosphere.
  • A passion for marketing and staying up to date on industry and platform news.
  • High levels of integrity, autonomy, and self-motivation.

 

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