Get to Know Us

Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We’re committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that’s in the brewhouse, with sustainability, or in the great outdoors.

Get to Know This Role

The Experiential Marketing Manager, or as we call them, Brand Experiences Manager is responsible for representing the brand plans and objectives out in the field. This person is the face of the Sierra Nevada brand to our end consumers, our distributor partners in the field, event partners, and key accounts and will help to identify, manage and execute best-in-class events and experiences that communicate our brand positioning and current brand campaign. They will work closely with the Director, Brand and the full brand team to assign resources to event opportunities that will drive commercial growth. The field-based lead is charged with identifying growth opportunities in coordination with the brand management group to build on our integrated go-to-market plans and then help deliver those against those opportunities resulting in increased brand awareness, affinity, trail and word-of-mouth while building long-term pull of our products in their assigned territory.

What's In It For You

We’re committed to our employees and work hard to prove it. For starters, we’re offering $73,838 to $110,758 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details.

But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave. We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off.

What You Will Do

• Lead and collaborate with cross-functional stakeholders including Brand, Sales, Connected Commerce and Communications to deliver engaging and impactful events in the assigned Region.
• Operate within the scope of current priority markets and make suggestions for the most impactful ways to use in-person opportunities to drive awareness, consideration and purchase goals
• Own and optimize team sponsorship relationships with West Coast based entities. Work to protect our community relationships in our backyard and increase our brand affinity, relevance and purchase intent amongst consumers
• Make budget recommendations to the Director, Brand for how best to optimize event sponsorship dollars, owned experiential pop-ups and team relationships.
• Ensure brand standards are adhered to and programs are being executed; provide insights on brand growth strategies to distributors and sales teams in the market
• Liaise with Sales Team to identify field opportunities that might influence distributor partners and/or consumer market mavens
• Streamline and execute our product donations program to build community with priority stakeholders
• Must be willing to work non-standard hours, including nights and weekends

Please Apply if You Have

**Applications will be accepted until 11:59 PM Eastern Time on 04/13/24**

Sierra Nevada Brewing Co. is an Equal Opportunity Employer