Position Description

Integrated Marketing Specialist
Location NC – Charlotte
Job Code 4463
# of Openings 1
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Job Position:          Integrated Marketing Specialist 

Department:          Sales 

Reports to:              Director of Sales         

FLSA:                          Exempt 

Status:                       Full-time                                            

Work Location:   Charlotte, NC

 

OVERVIEW:

The Radio One story began simply with a dream and one radio station. Forty years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple, to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business. 

ESSENTIAL RESPONSIBILITIES:

  • Be accountable for your performance as measured against specific budget goals
  • Prospecting new target accounts. Developing, nurturing and converting target accounts to key accounts and super key accounts
  • Utilize ideation skills to develop, present and execute integrated marketing campaigns across platforms to accomplish client return on investment: Terrestrial, Digital, Live events
  • Analyze research and present data relevant to achieving client return on investment
  • Build trust and subscribe to the highest levels of personal integrity
  • Must be regularly and customarily engaged at a client’s place of business
  • Foster cooperation between internal departments: Radio One divisions, and External clients
  • Ensure that effective interdepartmental communication occurs on an ongoing basis
  • Work effectively in a team environment
  • Ensure that all relevant paperwork as it applies to the overall job responsibility is submitted within the negotiated and requested timelines at all times.  This includes: All the forms required, within the Performance Standard, All the paperwork required by the Accounting Department, keeping individual client files current, keeping Accounts Receivables within expected standards
  • Perform within the relevant department and interdepartmental policies and procedures on an ongoing basis
  • Adhere to maintaining account management systems, updating data on a timely basis in Efficio 

KNOWLEDGE/SKILLS/ABILITIES: 

  • ​Highly motivated and creative individual who is looking for ways to innovate 
  • Committed to building and developing new relationships 
  • Maintaining and building strong relationships with new and existing clients 
  • Professional demeanor, and excellent verbal and written communication and customer service skills 
  • Successful track record working with major accounts 
  • Web sales, and CRM experience is a plus 
  • Knowledge in the following industries, radio, digital, marketing, advertising, a plus 
  • Submit to a criminal background check 
  • Legal right to work in the United States 

EDUCATION and/or EXPERIENCE 

  • Associate’s degree (A. A.) preferred. 
  • Two to three years of experience in business-to-business sales or accomplished in marketing and sales techniques, media sales, event sales or digital technology and related sales. 

 

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position.  Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. The company reserves to modify duties and this job description without advance notice.  This position is at-will unless otherwise issued a fully executed agreement. We are Equal Opportunity Employer, are committed to creating a diverse and inclusive company culture, and that your team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.  

 

   

     

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