Job Position:       Integrated Marketing Specialist (Sports)        

Department:        Sales

Reports to:          General Sales Manager

FLSA:                   Exempt

Status:                 Full-time                                          

Work Location:   Charlotte, NC

 

OVERVIEW:

The Radio One story began simply with a dream and one radio station. Forty years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple – to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.

Charlotte’s leading Sports Station, WFNZ Sports Radio 92.7 is looking for a dedicated Integrated Marketing Specialist to join our winning team. If you have a passion for sports and excel in sales, then a career with WFNZ, Sports Radio 92.7 could be the perfect fit for you. With this position you will have the opportunity to take your passion for sports combined with your marketing and sales skills to sell audio, digital, podcasts and on-site activations for clients and partners. WFNZ is home to the Charlotte Hornets, Charlotte FC and the WFNZ Doghouse. In addition, you will have the opportunity to work with some of the top local Sport’s personalities in Charlotte, North Carolina.

 

ESSENTIAL RESPONSIBILITIES:

• To be accountable for your performance as measured against specific budget goals.
• Prospecting new target accounts. Developing, nurturing, and converting target accounts to key accounts and super key accounts to include customized marketing strategies.
• Digital Marketing
•  Live event activations
• Analyze research and present data relevant to achieving client’s return on investment.
• Build trust and subscribe to the highest levels of personal integrity.
•  Must be regularly and customarily engaged at a client’s place of business.
• Foster cooperation between internal departments:
  • Radio One division
  • External clients
• Ensure that effective interdepartmental communication occurs on an ongoing basis.
• Work effectively in a team environment.

Administration

• To ensure that all relevant paperwork as it applies to the overall job responsibility is submitted.
•  All the paperwork required by the Accounting Department.
  •  Keeping individual client files current.
  •   Keeping Accounts Receivables within expected standards.
• To perform within the relevant department and interdepartmental policies and procedures on an ongoing basis.
• Adhere to maintaining account management systems, updating data on a timely basis in Efficio.

Professional Development

• To attend all relevant skill building workshops as requested.
• To stay current with all relevant industry information as it applies to the overall job responsibility.
• To drive your own Performance Appraisal every six months.

KNOWLEDGE/SKILLS/ABILITIES:

To perform this job successfully, an individual must be able to perform each main responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Passion for Sports
• Highly motivated, action oriented and wants to hit a homerun every time.
• Creative and always looking for ways to innovate.
• Committed to building and developing new relationships.
• Professional demeanor and excellent verbal and written communication skills.
  •  Enjoy the thrill of sales.
  • Meeting and closing new customers and finding solutions for client's marketing objectives.
    

 

EDUCATION and/or EXPERIENCE

Associate degree (A. A.) preferred. 3-5 years business to business sales experience, with experience in media or sports preferable. Successful track record working with major accounts. Web sales, and CRM experience is a plus.

Must have a valid driver's license and state mandated auto insurance. Reliable transportation and maintain an acceptable driving record.

 

 

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. The company reserves to modify duties and this job description without advance notice. This position is at-will unless otherwise issued a fully executed agreement. We are Equal Opportunity Employer, are committed to creating a diverse and inclusive company culture, and that your team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.