OVERVIEW:

This positions primary responsibility is to oversee the execution, optimization and reporting of digital advertising campaigns across our local Urban One markets.  A Integrated Campaign Manager will have experience executing and optimizing digital marketing flights including display, streaming video, streaming audio, social media, email, SMS and more.

ESSENTIAL RESPONSIBILITIES:

• Assist in the management of digital sales efforts of Radio One local radio sales staff including:     
• Work with Digital Sales Managers and Digital Media Strategists in multiple markets to set-up local and regional digital advertising campaigns
• Ability to set campaigns live, oversee progress, optimizing results to ensure delivery
• Assist the local Digital Sales Manager in providing reporting on campaigns running across R One Digital platforms
•    Work closely with the Creative Services and Development Team to oversee production, digital design, and copywriting for any unique online and/or multi-media promotions
•    Ongoing coordination with Digital Sales Managers on local digital sales marketing strategy
•    Work closely with the ad sales team to maximize all available advertising inventory 
•    Coordinate campaign pricing approval with the market Digital Sales Manager of all locally sold online ad deals
•    Integrate materials from research and digital media ad sales/business development departments into  concepts and presentations  
•    Prepare formal presentations for client meetings
•    Work closely with all Radio One-owned & operated radio station's sales and marketing staff on relevant sales promotion opportunities
•    Follow through and ensure successful trafficking of all promotional advertising elements
•    Thorough understanding of sweepstakes, contests, and promotions, including the management of all promotional elements from start to finish that comprise a successful promotional/contest campaign (e.g. legal rules, prizing, contest fulfillment)
•    Compile materials for post-campaign client recapWorks with SVP of human resources and any other team members when called upon
•    Executes other duties as assigned

KNOWLEDGE/SKILLS/ABILITIES:

• Candidate must be extremely proficient in Microsoft PowerPoint, Microsoft Excel, and Microsoft Word.  Experience using Microsoft Teams is a plus. 
• Should have extensive knowledge of digital media, advertising, and copywriting. 
• Understanding basic graphic design skills and experience with Photoshop will be beneficial. 
• Experience working Facebook Business Manager is a plus. 
• Dedicated and driven work ethic, excellent writing skills, comfortable making presentations to all size groups (5-50).
• Demonstrated ability to “evangelize” digital media advertising, marketing, and sales.
• Strong digital marketing ideation skills.
• Proven ability to successfully handle digital pre-sales and post-sales processes as noted in the job description.

• Works with a sense of urgency and ability to multi-task with special attention to detail
• Must be able to work independently to complete work/projects and also thrive working in a team
• Must be able to create polished and thoughtful presentations upon request
• Must be able to draft, proof, and edit documents, spreadsheets, etc. with precision using proper grammar, punctuation and tone
• Represent the department professionally, maintaining positive engagement with employees at all levels
• Commitment to client and candidate as evidenced by responsive, well-crafted communications verbal and written and customer service oriented
• Project management experience, with the ability to respond to changing priorities, and enjoyment of a fast-paced work environment
• Excellent customer service and the ability to maintain a high level of confidentiality and exercise good judgment
• Must be willing to travel to the office as scheduled and unscheduled with limited notice
• Provide proof of the authorized ability to work in the US
• Submit to a background check

EDUCATION and/or EXPERIENCE

Bachelor's Degree, minimum 2 years’ experience in media, marketing, advertising or related experience; or equivalent professional experience.