Job Position:       Marketing Director

Department:       Promotions

Reports to:          Regional Marketing Director

FLSA:                   Exempt (PRO-CRE)

Status:                 Full-time                                                   

Work Location:   Indianapolis, IN

OVERVIEW:

The Radio One story began simply with a dream and one radio station. Forty years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple – to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.

ESSENTIAL RESPONSIBILITIES:

• To develop, implement, and monitor effective and relevant Promotion plans on an ongoing basis with close attention to client, listener, and internal staff satisfaction
• To keep an up-to-date annual plan of Promotion Activity with all major projects released to the Local and National Representatives a minimum of two months before each start date
• To proactively respond to client promotional requests
• To develop and maintain cross-promotional pool of clients as a tool for programming promotions
• To build revenue opportunities to capitalize on promotional services and pro-actively plan new revenue from emerging technologies
• To ensure progress reports and final wrap-up reports for the clients are prepared within 14 days at the end of all "umbrella promotions" and where requested by the client or agency
• To act as a controlled resource in terms of coordinating client support of Station Promotion initiatives
• To ensure effective interdepartmental communication as it applies to the ongoing execution of this function's main responsibilities at all times
• To assist the Sales and Programming Departments in capitalizing on manufacturer-funded business by identifying leads and assisting Account Executives in developing advertising and promotion ideas for these prospects
• To ensure effective interdepartmental communication as it applies to the ongoing execution of this function's main responsibilities at all times
• To assist the Sales and Programming Departments in capitalizing on manufacturer-funded business by identifying leads and assisting Account Executives in developing advertising and promotion ideas for these prospects

KNOWLEDGE/SKILLS/ABILITIES:

• Read and interpret documents such as periodicals and news flashes
• Develop and write creative and/or informative scripts
• Speak effectively, entertainingly, and clearly before large listening audiences and radio station clients
• Manage problems involving several concrete variables in standardized situations. 
• Demonstrated ability to lead, motivate, and direct a team to include but not limited to:
  • Provide regular constructive feedback
  • Resolve issues/conflicts with diplomacy in a timely manner
  • Provide ongoing guidance and support for growth and development
  • Deploy effective coaching skills
  • Practical understanding of anti-harassment and discrimination laws
  • Ability to effectively administer performance reviews, and corrective action plans as appropriate.
  • Ensure team (s) attend mandatory department and/or mandatory company training (s) as required.
• Submit to a criminal background check
• Legal right to work in the United States

EDUCATION and/or EXPERIENCE

A minimum of 5 years of proven marketing and promotional experience.  BA degree preferred.  Skills in Internet digital application.  Proven sales experience and public relations

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position.  Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. The company reserves to modify duties and this job description without advance notice.  This position is at will unless otherwise issued a fully executed agreement. We are Equal Opportunity Employer, are committed to creating a diverse and inclusive company culture, and that your team does not discriminate against candidates and employees because of their disability, sex, race, s identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law. 2024