Position Description

Integrated Marketing Specialist
Location GA – Atlanta
Job Code 4774
# of Openings 1
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URBAN ONE – Atlanta, GA is seeking a talented and dynamic Integrated Marketing Specialist (Account Executive) who thrives in a fast-paced working environment.  We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals.  We hire driven, resourceful, organized, energetic, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity, in an exciting and fast paced industry, and the chance to realize your full potential as a sale’s professional.

 

ESSENTIAL RESPONSIBILITIES

  • Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives

  •   Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
  • Beyond our broadcast products, have strong familiarity and become full-versed in selling both Urban One digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
  • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
  • Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
  • Stay abreast of the competitive landscape and emerging technologies to best position Urban One in the Marketplace
  • Think creatively and generate original ideas

 

Knowledge/Skills/Abilities

  • Proficient in Microsoft Office suite, social networking platforms, and CRM tools
  • Excellent communication skills
  • Experience developing new business relationships in an outside sales role
  • Excellent presenter to clients on sales opportunities and post-sale successes
  • Strong understanding of lead generation and ability to connect with viable prospects
  • Comprehension of sales metrics in order to fill a sales funnel and a robust pipeline of residual business
  • Positive attitude with the willingness to get beyond the comfort zone to grow professionally
  • High energy and passion for the job
  • Flexible and creative
  • Digitally savvy

EDUCATION and/or EXPERIENCE

  • 3-5 years business-to-business sales experience, with experience in media preferred
  • Bachelor’s Degree in Business, Marketing, or related field preferred
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