Job Position:                    NTR (Non-Traditional Revenue) Sales/Events Director

Department:                    Sales

Reports to:                       Director of Sales

FLSA:                                 Exempt (ADM)

Status:                               Full-time                                          

Work Location:               Houston, TX

OVERVIEW:

The Radio One story began simply with a dream and one radio station. Forty years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple – to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.

ESSENTIAL RESPONSIBILITIES:

• Oversee the planning, development, and execution of all major station events across the Houston market, including setting objectives, defining KPIs, and ensuring alignment with broader organizational goals.
• Directly manage and grow non-traditional revenue (NTR) through collaboration with Integrated Marketing Specialists, leveraging client insights to develop custom event solutions that drive profitability.
• Formulate and implement go-to-market strategies for NTR sponsorships and events, applying market analysis and audience engagement metrics to influence sales approaches.
• Establish and monitor event budgets, including full ownership of profit and loss accountability, cost containment, and financial reporting tied to company performance standards.
• Develop critical event timelines, oversee execution of client sponsorship deliverables, and negotiate contracts with vendors and venues to ensure optimal ROI and operational efficiency.
• Provide leadership and oversight to all third-party vendors, ensuring service-level expectations, compliance with safety standards, and contractual obligations are met.
• Serve as the senior event authority on-site, liaising with internal Sales, Programming, and Promotions leaders to ensure brand consistency and seamless event execution.
• Lead all media relations for assigned events, including drafting press releases, managing media outreach strategies, and handling incoming press inquiries and accreditation.
• Design and implement staffing models for event activations, including recruitment, onboarding, and performance oversight of temporary event support teams.
• Participate in professional development workshops as requested to enhance leadership effectiveness and ensure industry best practices are applied to the role.
• Proactively monitor industry trends and competitor benchmarks to inform strategic event planning and client engagement innovations.
• Demonstrate effective team leadership by providing performance coaching, delivering timely and constructive feedback, and aligning staff development with departmental goals in accordance with HR policies.

KNOWLEDGE/SKILLS/ABILITIES:

• Manage NTR Sales and Revenue Growth

• Work with Sales teams to grow NTR Revenues

• Understands and has a track record of success working in the national sales arena.

• Ability to maximize revenues inventory management and serving customer needs.

• Submit to a criminal background check

• Legal right to work in the United States

•  Complies with Network and Urban One’s mandatory training and adheres to related course deadlines

• Demonstrated ability to lead, motivate and direct a team to include but not limited to:

·       Provide regular constructive feedback

·       Resolve issues/conflicts with diplomacy in a timely manner

·       Provide ongoing guidance and support for growth and development

·       Deploy effective coaching skills

·       Practical understanding of anti-harassment and discrimination laws

·       Ability to effectively administer performance reviews, and corrective action plans as appropriate.

·       Ensure team(s) attend mandatory department and/or mandatory company training(s) as required.

EDUCATION and/or EXPERIENCE

Associate degree or equivalent.  Minimum 3 years relevant experience and/or training, or equivalent combination of experience and training.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position.  Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. The company reserves to modify duties and this job description without advance notice.  This position is at-will unless otherwise issued a fully executed agreement. We are Equal Opportunity Employer, are committed to creating a diverse and inclusive company culture, and that your team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.  2025