Media Planner

Location: NY - New York - Radio


Job Title :        Media Planner                                              Department: Radio Division

Reports To :   Sr. Director, Inventory and Revenue Management  

Location :        New York, NY (can be flexible for the right candidate)


Company Overview: The Urban One story began 40 years ago with one radio station and is now a multimedia powerhouse with 50+ radio stations in 13 markets (Radio One), nationally syndicated radio personality networks (Reach Media), national cable television networks (TV One/CLEO TV), and digital, social, mobile brands (Interactive One).

Role: We are searching for an experienced, bright, and passionate Media Planner to join our national and network radio sales team.  The Media Planner is a critical role that will have to look across all necessary and appropriate company media assets in order to develop, implement, and optimize the most effective media plan recommendation for both the company and the client. The Media Planner is required to develop and maintain an intimate knowledge of both company assets and clients’ business in order to handle all deliverables in a timely, accurate, and most efficient manner .   


  • Work closely with the national and network sales teams as well as the inventory and revenue management team to develop, build, evaluate, and manage media plans during the request for proposal (RFP)/avail process through comprehensive data analysis
  • Determining the most suitable station, market, and/or network media mix given the nature of each particular opportunity and the client's business, historical data, budget and preferred advertising media, while taking into account current company inventory situations and priorities
  • Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders
  • Ensure that media plans align with client or company objectives
  • Adhere to and drive sales team compliance around all corporate driven pricing/inventory management initiatives
  • Research the current media landscape and keep up to date with the latest media trends



  • Deep knowledge of supply and demand economics as it relates to a range of media platforms such as radio, streaming audio, podcasting, digital, and social
  • Strong knowledge of local and national radio ratings terminologies, methodologies, media math, and media planning metrics
  • Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns
  • Can work both independently and collaboratively in a fast-paced environment and can prioritize conflicting workload tasks to meet all deadlines including last-minute requests
  • Strong interpersonal skills with the ability to navigate a highly-matrixed organization and collaborate in a team-oriented environment while fostering strong relationships with interdepartmental team members as well as effectively communicating with external clients
  • Strong ability to effectively problem solve and apply thorough analytical skills to creatively work through challenges
  • Ability to listen and be flexible while also holding team members accountable for decisions and deliverables
  • Highly developed software skills (Excel) and the ability to quickly learn new pricing systems and processes
  • Strong quantitative skills with the know-how and ability to calculate figures such as discounts, interest, commissions, proportions, and percentages
  • Exemplary attention to detail and organizational skills
  • Excellent verbal and written communication skills
  • Positive energy, enthusiasm, and proactive personality
  • Must be proficient in Microsoft Office Suite (PowerPoint, Microsoft Word and Excel)

EDUCATION AND/OR Experience : 

  • Bachelor’s degree from a 4 year college or university in Marketing, Advertising, Media Studies, Communications, or related field is preferred
  • A minimum of 5 years previous Media Planning or related experience required
  • Experience with Act 1, Tapscan, and/or Counterpoint systems a plus
  • Previous Revenue Management or related experience a plus
  • Media background in radio, digital, marketing, and/or advertising a must

Competitive Salary and Benefits Package

Legal right to work in the U.S.

We are an Equal Opportunity Employer

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