Integrated Marketing Specialist

Description

Job Description

Mandate:  To competently* and professionally* achieve budgeted revenue goals by establishing and fostering client and companion subsidiary relationships. Counsel clients, represent and sell Radio One and Interactive One local inventories (included but not limited to radio air time, live events, sponsorships and various digital inventories) with the intent to advance client objectives .

Main Responsibilities:

• Sales
• Interdepartmental Liaison
• Administration
• Self- Management
• Professional Development

Objectives (by Responsibility )

Sales

1. To be accountable for your performance as measured against specific budget goals.
2. Prospecting new target accounts. Developing, nurturing and converting target accounts to key accounts and super key accounts.
3. Utilize ideation skills to develop, present and execute integrated marketing campaigns across platforms to accomplish client return on investment:

• Terrestrial
• Digital
• Live events

1. Analyze research and present data relevant to achieving client return on investment.
2. Build trust and subscribe to the highest levels of personal integrity.
3. Must be regularly and customarily engaged at a client’s place of business.

Interdepartmental Liaison

1. Foster cooperation between internal departments:

• Radio One divisions
• External clients

1. Ensure that effective interdepartmental communication occurs on an ongoing basis.
2. Work effectively in a team environment.

Administration

1. To ensure that all relevant paperwork as it applies to the overall job responsibility is submitted within the negotiated and requested timelines at all times.  This includes:

• All the forms required within the Performance Standards.
• All the paperwork required by the Accounting Department.
• Keeping individual client files current.
• Keeping Accounts Receivables within expected standards.

1. To perform within the relevant department and interdepartmental policies and procedures on an ongoing basis.

1. Adhere to maintaining account management systems, updating data on a timely basis in Efficio.

Professional Development

1. To attend all relevant skill building workshops as requested.
2. To stay current with all relevant industry information as it applies to the overall job responsibility.
3. To drive your own Performance Appraisal every six months.

Qualifications  

To perform this job successfully, an individual must be able to perform each main responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/ or Experience

Associate’s degree (A. A.) preferred. Two to three years of experience in business-to-business sales or accomplished in marketing and sales techniques, media sales, event sales or digital technology and related sales.

Certificates, Licenses, Registrations

Must have a valid driver's license and state mandated auto insurance. Reliable transportation and maintain an acceptable driving record.

Language Skills

Ability to read, analyzes, and interprets general business periodicals, professional journals, or governmental regulations. Ability to write reports and business correspondence. Ability to effectively and persuasively present information and respond to questions from groups of managers, clients, customers, and the general public .

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variable in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is frequently required to talk or hear.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is usually moderate.

* Professionalism is described as being consistently appropriate in all situations and at all times.

*Competence is defined as using “effectiveness and efficiency” in equal measure at all times.

Mandatory Vaccination Requirement:

Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their families and the community at large, from the risks associated with COVID-19. Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status, which will be kept confidential. Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.

We are an Equal Opportunity Employer

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