Associate Manager, Integrated Marketing
Location: NY - New York - Interactive One

Description

**SALARY RANGE: $66,500 to $75,000**

 

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Mandatory Vaccination Requirement: 

Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their coworkers, families, and the community at large, from the risks associated with COVID-19.  Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status (e.g. CDC COVID-19 Vaccination Record Card) , which will be kept confidential.  Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.

Interactive One (www.interactiveone.com) is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans.
We are the #1 digital

platform for the Multi-Cultural Millennials, reaching millions of users each month through a suite of content, social, and local radio offerings. iOne owns and operates a number of branded destinations, including HipHopWired (Hip  Hop x Technology),GlobalGrind (Millennials), HelloBeautiful (Women),  MadameNoire (Women’s Lifestyle), NewsOne (Affluent), Bossip (Celebrity  News &  Gossip) and TheUrbanDaily (Men), as well as social networking sites such as BlackPlanet, and more than 50 local radio sites.  Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans.    

Reporting to the Associate Director of Integrated Marketing, the Associate Manager’s primary focus will be to help craft sales strategies and creative solutions in response to RFPs as well as help build a roster of off-the-shelf and custom program offerings to support and drive the sales process. He/she will also develop and maintain new and existing sales materials to illustrate product & sponsorship offerings and facilitate sales efforts.

 KEY RESPONSIBILITIES:

  • Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs

    • Collaborate and brainstorm with sales in the creation of digitally led opportunities to meet advertiser/agency objectives

    • Create client presentations

    • Leverage existing research tools & resources to tell the One Solution story in response to RFPs and Proactive Pitches

    • Execute proposed campaign and marketing solutions

    • Create and distribute post-campaign recap with quantitative and qualitative results

  • Champion and help implement the vision and go-to-market strategy and digital sales positioning

  • Develop marketing materials communicating the go-to-market strategy and digital sales positioning inclusive of category decks, sponsorship tentpoles and other relevant material to help drive incremental sales

  • Help enforce the framework and process to manage the execution and implementation of sales campaigns

  • Translate and integrate materials from editorial and video/business development departments into sellable concepts and presentations

  • Accompany sales team on calls

  • Help oversee and manage the iOne Digital Sales Site

  • Manage internal and external vendor relationships

  • Comply with Network and Urban One’s mandatory trainings and adhere to related course deadlines

EDUCATION/QUALIFICATIONS:

  • Minimum 4-years of digital advertising sales marketing experience

  • BS / BA degree in a related field or equivalent professional experience

  • Team player – ability to take direction and feedback

  • Creative thinker with strong problem-solving skills

  • Dedicated and driven work ethic

  • Excellent writing and communication skills

  • Strong presentation skills and comfortable speaking in front of groups of all sizes (5-50)

  • Outstanding computer skills, including proficiency in Microsoft Office Products, Canva, ClearSlide, Custom Show; knowledge of Adobe Photoshop a plus.

  • General knowledge and understanding of all other media platforms (television, social, radio)

Selection Criteria:

  • Closely meet “Qualifications” noted above or be able to demonstrate that he/she is capable of acquiring them.

  • Either currently living in New York or willing to relocate there.

  • Demonstrated ability to “evangelize” digital media advertising, marketing and sales.

  • Ability to educate sales teams on integrated marketing programs, offerings and processes.

  • Superior digital marketing ideation skills.

  • Ability to manage others.

  • Knowledge of iOne Digital properties and platforms.

  • Ability to earn and retain the respect of peers, colleagues and management.

 

 

We are an Equal Opportunity Employer



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