Manager, Integrated Marketing
Location: NY - New York - Interactive One

Description

**SALARY RANGE: $76,000 to $85,000**

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Interactive One (www.interactiveone.com) is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans. We are the #1 digital platform for the Multi-Cultural Millennials, reaching millions of users each month through a suite of content, social, and local radio offerings. iOne owns and operates a number of branded destinations, including HipHopWired (Hip  Hop x Technology),GlobalGrind (Millennials), HelloBeautiful (Women),  MadameNoire (Women’s Lifestyle), NewsOne (Affluent), Bossip (Celebrity  News &  Gossip) and TheUrbanDaily (Men), as well as social networking sites such as BlackPlanet, and more than 50 local radio sites.  Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans

Reporting to the Associate Director of Integrated Marketing, the Integrated Marketing Manager’s primary focus will be to help craft sales strategies and creative solutions in response to RFPs, RFIs and general sales requests as well as to help build a roster of off-the-shelf and custom program offerings to support and drive the sales process. He/she will also develop and maintain new and existing sales materials to illustrate product & sponsorship offerings and facilitate sales efforts.

 KEY RESPONSIBILITIES:

  • Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs

    • Collaborate and brainstorm with sales in the creation of digitally led opportunities to meet advertiser/agency objectives

    • Create client presentations

    • Leverage existing research tools & resources to tell the iOne Digital story and value proposition in response to RFPs and Proactive Pitches

    • Execute proposed campaign and marketing solutions

    • Create and distribute post-campaign recap with quantitative and qualitative results

  • Champion and help implement the vision and go-to-market strategy and digital sales positioning

  • Develop marketing materials communicating the go-to-market strategy and digital sales positioning inclusive of category decks, sponsorship tentpoles and other relevant material to help drive incremental sales

  • Help enforce the framework and process to manage the execution and implementation of sales campaigns

  • Translate and integrate materials from editorial, One X Studios, video and product departments into sellable concepts and presentations

  • Accompany sales team on calls

  • Help oversee and manage the iOne Digital Sales Site

  • Help educate the sales organization on product and content offerings

  • Play a key role in the awards submission process

  • Manage internal and external vendor relationships

  • Comply with Network and Urban One’s mandatory trainings and adhere to related course deadlines

CRITICAL COMPETENCIES FOR SUCCESS

  • Ability to complete multiple tasks and high volume of work on short deadlines and follow through on assigned tasks with limited supervision

  • Excellent project management, time management and organization skills with attention to detail

  • Highly motivated and self-directed with the ability to work well both independently and as proactive team

  • member

  • Ability to work in a dynamic environment

  • Passionate about pop culture, black culture, and the media space

  • General knowledge and understanding of other media platforms (television, audio, social)

EDUCATION/QUALIFICATIONS:

  • Minimum 4-years at a media company or sales/marketing organization, preferably in an Integrated Marketing or Sales Development role, where responsible for sponsorship development, presentation, and execution

  • BS / BA degree in a related field or equivalent professional experience

  • Team player mindset and mentality

  • Creative thinker with strong problem-solving skills

  • Dedicated and driven work ethic

  • Excellent writing and communication skills

  • Strong presentation skills and comfortable speaking in front of groups of all sizes (5-50)

  • Outstanding computer skills, including proficiency in Microsoft Office Products, Canva, ClearSlide, Custom Show; knowledge of Adobe Photoshop a plus

Mandatory Vaccination Requirement:

Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their families and the community at large, from the risks associated with COVID-19. Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status, which will be kept confidential. Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.

We are an Equal Opportunity Employer



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Mandatory Vaccination Requirement:

Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their families and the community at large, from the risks associated with COVID-19. Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status, which will be kept confidential. Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.