Social Media Manager, Branded Content

Description

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 Mandatory Vaccination Requirement:

Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their coworkers, families, and the community at large, from the risks associated with COVID-19.  Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status (e.g. CDC COVID-19 Vaccination Record Card) , which will be kept confidential.  Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law. 

Interactive One (www.interactiveone.com) is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans. We are the #1 digital platform for the Multi-Cultural Millennials, reaching millions of users each month through a suite of content, social, and local radio offerings. iOne owns and operates a number of branded destinations, including HipHopWired (Hip  Hop x Technology),GlobalGrind (Millennials), HelloBeautiful (Women),  MadameNoire (Women’s Lifestyle), NewsOne (Affluent), Bossip (Celebrity  News &  Gossip) and TheUrbanDaily (Men), as well as social networking sites such as BlackPlanet, and more than 50 local radio sites.  Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans.   

The iOne Digital Social Media team creates and distributes all content posted from iOne Digital brands. Reporting to the Senior Director, Social, the Social Media Manager, Branded Content will be a creative lead and liaison to the Integrated Marketing and Sales teams working to drive engagement, reach and community across the iOne National social handles for paid and sponsored promotions.

In this role, you will fully familiarize yourself with the portfolio of existing content and franchises offered by the Social division as a baseline menu of options to serve up to potential clients and sponsors when responding to RFPs and RFIs.  Additionally, you’ll help to brainstorm and develop on-trend customized outstanding social campaigns and guide the end-to-end process from conceptualization through production for our branded content and franchises

KEY RESPONSIBILITIES:

The ideal candidate should be able to:

• Ideate around and help produce creative content that is attractive and engaging to build brand awareness and drive audience engagement and growth.  
• Lead the creative ideation and development process and asset execution of social media campaigns across multiple platforms, including but not limited to Facebook, Instagram, Twitter.
• Assist with responding to Request for Proposals (RFPs), submitted by clients to the iOne Salesforce or the Integrated Marketing team.
• Manage proposal development through all applicable phases - ideation, vetting, writing, and presenting, if requested
• Work collaboratively with key stakeholders across the Company, throughout the ideation and proposal development process
• Oversee and monitor client led and sponsorship campaigns, including the analysis and a recap report of social statistics
• Actively participate in various meetings (Team, inter-departmental), as well as client meetings or presentations, as needed
• Help develop best-in-class social creative assets across iOne Digital brands, original and always on campaigns, branded content, franchises and tent poles.
• Suggest and implement new creative features to develop brand awareness, like campaigns, promotions and competitions.
• Produces social media sales requests on an as needed basis.
• Serve as cross-functional partner to Sales, Creative, and Product teams so that our social strategy execution is in alignment with other team goals/KPIs.
• Manages freelance social media producers and interns.
• Participates in regular brainstorm and planning meetings to help develop branded, franchise and campaign social content.
• Meets regularly with the editorial and video teams to plan engaging 360 content.
• Provides clear vision and directive to creatives on how to execute content across all platforms
• Stay in-tune with cultural and design trends, as well as emerging influencer talent.
• Complies with Network and Urban One’s mandatory training and adheres to related course deadlines.

CRITICAL COMPETENCIES FOR SUCCESS:

• Must have demonstrable skills and experience writing compelling and effective proposals, ideally via a portfolio of work.
• Experience and comprehension of how Social media is measured, planned, packaged, and sold.
• Ability to ensure all proposals tell a powerful story. Strong presentation skills
• Ability to take initiative, identify issues and develop recommended solutions
• Strong conceptual and aesthetic skills (color, illustration, typography, logo design, layout); knowledge of social media/digital delivery
• Experience building aspirational and relevant social content for Black and multicultural Gen-Z and Millennial audiences
• Passion and understanding of today’s social media landscape and the best practices as it relates to each unique platform
• Ability to create and deliver creative content (text, image and video)
• On top of (and ahead of) current design, social media and marketing trends and platforms; passionate about capturing the attention of hungry entertainment fans and audiences
• Endlessly creative: passionate about ideating and creating engaging social ideas and captivating video/photo concepts
• Desire to create NOW content that resonates with consumers
• Experience with a variety of creative disciplines: photography, videography, design, and production

EDUCATION/QUALIFICATIONS: 

• Minimum 4-5 years successful track record of related experience: integrated marketing, branded content creation
• Demonstrated ability to collaborate cross departmentally, maintain organized content plans and conceptualize a path for brand development and awareness.
• Ability to process regular constructive feedback
   

Mandatory Vaccination Requirement:

Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their families and the community at large, from the risks associated with COVID-19. Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status, which will be kept confidential. Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.

We are an Equal Opportunity Employer

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