Manager, Integrated Marketing - OS

Location: NY - New York - Interactive One

Description

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We may collect additional information for the purposes of complying with legal obligations, including criminal background and licensure information that may affect your legal ability to work for us and status information required for the monitoring of equal employment opportunity compliance (e.g., race/ethnicity, disability status, and gender).”


Mandatory Vaccination Requirement: 

Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their coworkers, families, and the community at large, from the risks associated with COVID-19. Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status (e.g., CDC COVID-19 Vaccination Record Card), which will be kept confidential.  Urban One is an equal opportunity employer and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.


One Solution (OS) Collaborates, Curates, Creates and Connects all platforms on behalf of advertising sponsors across the Urban One ecosystem. Reporting to the VP, Integrated Marketing & Strategic Partnerships, the OS Integrated Marketing Manager will be responsible for crafting sales strategies and creative solutions in response to RFPs as well as helping to build a roster of off-the-shelf and custom program offerings to support and drive the sales process. He/she will also develop and maintain new and existing sales materials to illustrate product & sponsorship offerings and facilitate sales efforts.


 KEY RESPONSIBILITIES:

  • Respond to RFP, RFI and general Sales Requests: Concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPI​​​
    • Collaborate and brainstorm with sales in the creation of XP opportunities to meet advertiser/agency objectives
    • Create client presentations 
    • Leverage existing research tools & resources to tell the One Solution story in response to RFPs and Proactive Pitches
  • Create and distribute post-campaign recap with quantitative and qualitative results
  • Contribute to the development of new sales opportunities: identify and build high-interest solutions leveraging events, content/programming and emerging ad platforms from all divisions 
  • Create, update and distribute presentations, programming one-sheets and sales support materials with accurate information and data
  • Work interdepartmentally across divisions (TV One, Radio One, Reach Media, etc.) and departments (such as Editorial, Client Services, One X, Creative Services) to support sales initiatives & efforts as well as facilitate efficient and transparent communication 
  • Develop a thorough understanding of internal tools and become an expert on OS offerings
  • Effectively communicate and evangelize OS products and offerings as they relate to client goals
  • Coordinate with Legal and Business Affairs to secure appropriate letters of agreement/contracts, contest rules and regulations
  • Help educate the sales organization on product and content offerings
  • Travel to and attend Client & Sales meetings/presentations 
  • Comply with Network and Urban One’s mandatory trainings and adhere to related course deadlines

CRITICAL COMPETENCIES FOR SUCCESS

  • Ability to complete multiple tasks and high volume of work on short deadlines and follow through on assigned tasks with limited supervision
  • Understanding of core TV, Digital and Social landscape, offerings and elements
  • Excellent oral and written communication and presentation skills
  • Excellent project management, time management and organization skills with attention to detail
  • Highly motivated and self-directed with the ability to work well both independently and as proactive team member
  • Ability to communicate effectively with employees at all levels and within multiple functions of an organization
  • Ability to work in a dynamic environment

EDUCATION/QUALIFICATIONS:

  • Bachelor’s degree or equivalent experience
  • Minimum 4 years at a media company or sales/marketing organization, preferably in an Integrated Marketing or Sales Development role where responsible for ad sales/sponsorship development, presentation, and execution; Media Agency experience a plus
  • Multi-cultural marketing/communications experience a plus
  • Must be proficient in Microsoft Office Suite (PowerPoint, Word and Excel); experience with Canva, Keynote and Photoshop a plus

Mandatory Vaccination Requirement:

Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their families and the community at large, from the risks associated with COVID-19. Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status, which will be kept confidential. Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.

We are an Equal Opportunity Employer





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Mandatory Vaccination Requirement:

Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their families and the community at large, from the risks associated with COVID-19. Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status, which will be kept confidential. Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.