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Position Description

Leisure Sales Manager
ID 13387
Pay Range $61,089.60 - $80,995.20
Advertise Close Date 12/30/24
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Are you an experienced Sales Manager who is innovative, adaptable and data-driven? If so, we have the perfect opportunity for you!   

This is a specialized position working for Pinellas County’s Destination Marketing Organization also known as Visit St. Pete-Clearwater (VisitSPC) and the Convention and Visitors Bureau. This position is responsible for promoting and selling travel-related products and services to individuals and groups seeking leisure and vacation experiences. The primary focus of this position is to attract  tourists and travelers to St. Pete-Clearwater destinations, hotels, resorts, and other leisure-related businesses. Work is performed under the general supervision of the department director with considerable latitude for independent judgment and initiative.

  

What You Would Do

  • Promotes the destination to tour operators, receptive operators, wholesalers, travel advisors, consortiums, tour directors, and consumers at travel focused shows.
  • Updates and manages client information, correspondence, and activity in customer relationship management (CRM) system.
  • Negotiates and mediates clients and partners information.
  • Provides trip reports and reports all travel expenses for all trade shows and client events.
  • Serves as a liaison between VisitSPC partners and the travel trade.
  • Implements leisure travel sales Initiatives that bring travelers to stay overnight generating bed tax dollars for the destination.
  • Implements client events, sales calls, and partnership initiatives.
  • Manages the leisure travel budget to generate the greatest return for partners.
  • Creates and maintains marketing partnerships with airlines, online travel agencies (OTA's), and other Destination Marketing Organizations (DMOs).
  • Creates and maintains marketing partnerships and memberships in the leisure travel industry.
  • Educates the community on the benefits of the VisitSPC.
  • Reports monthly leisure travel KPIs to gage performance.
  • Plans and executes FAM educational visits to the destination; and 
  • Performs related work as assigned or required.

What You Need To Have

  • Four (4) years of technical and specialized experience in leisure travel sales or experience as a hotel sales manager; or
  • An Associate’s degree in a related field and two (2) years of experience as described above; or 
  • A Bachelor’s degree in hospitality management or related field; or 
  • An equivalent combination of education, training, and/or experience.
  • Florida Driver's License.
  • Valid passport.
  • Assignment to work a variety of work schedules including compulsory work periods in special, emergency, and/or disaster situations.
  • Other knowledge, skills, abilities, and credentials required for a specific position.

 

Highly Desirable

  • 4 years of professional experience in leisure travel sales or hotel sales. 
  • Familiarity with the greater St. Pete-Clearwater area.

 

Knowledge, Skills, and Abilities

  • Knowledge of the leisure sales principles, practices, and procedures; 
  • Knowledge of public relations, marketing, activations, community relations, digital and social media;
  • Knowledge of creating new sales initiatives and county familiarization (FAM) tours;
  • Skill in office management, computer literacy, Microsoft Office, Word, PowerPoint, Excel, communication, organization, telephone and email etiquette;
  • Skill in scheduling and task management to obtain established goals and objectives;
  • Skill in exercising discretion and judgement on a consistent basis;
  • Ability to develop feeder markets and create partnerships with the travel trade to bring in revenue;
  • Ability to conduct destination presentations via the web, in person and through video and television media;
  • Ability to analyze hotel marketing and revenue initiatives;
  • Ability to provide consultation or advice to management;
  • Ability to promote and maintain effective departmental, inter-departmental, and public relations;
  • Ability to work evenings and weekends as necessary.

 

Check Out Our Great Benefits Offerings

 

Want to Learn More?

Please review the full classification description with the Physical/Mental Demands, Working Conditions, and Knowledge, Skills, and Abilities at the below link.

CVB Sales Representative

 

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