Position Description

Online Content Specialist
Location Mt Angel, OR - Headquarters
Employment Status Full Time, Benefits Eligible
Pay range 18.00 - 20.00
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Online Content Specialist

JOB PURPOSE:   To deliver on the mission of wilco and profitably provide superior customer service

JOB SUMMARY:  Create quality online content for customers that supports the online strategies for Wilco’s Farm Store (farmstore.com), Hazelnut Growers (oregonorchard.com), and Energy (wilco.coop) business units.

Essential Job Responsibilities Include But Are Not Limited To The Following:

  • Research and consolidate information on a subject or item to create helpful customer content.
  • Write grammatically correct, helpful, and interesting content that also has SEO in mind.
  • Work with suppliers, manufacturers, and internal teams to help source, edit and create content
  • Gather and publish appropriate multimedia assets to enhance content; including videos, infographics, photographs, etc..
  • Utilize team feedback, seasonal needs, sales data, and customer feedback to maintain prioritization of the content additions and track completion to monitor progress by category.
  • Maintain the established categorization of items and work with internal teams to assure there is an easy-to-navigate online category hierarchy/taxonomy.
  • Administer all content-related needs within Woo Commerce and Back40. Back40 is Wilco’s custom PIM and backend website management system.
  • Contribute website improvement recommendations to enhance the customer experience and ease of our team’s ability to administer the sites.
  • Contribute ideas and new content to help marketing drive traffic and sales to the websites.

Special Skills/Training:

  • Candidate must be an excellent communicator with writing and editing skills.
  • Ability to work individually and as part of a collaborative team.
  • Proficient MS Office skills are a must and a base understanding of website content systems is preferred.
  • Base understanding of SEO and the need to have quality online content.
  • Strong attention to detail and good organizational skills to meet deadlines in a fast-paced environment.
  • Ability to quickly learn and adapt to changes in new technologies and digital trends.


  • Understanding of agriculture and the hobbies and lifestyles that Wilco serves is preferred.
  • 3+ years of experience that demonstrates a proven track record of quality writing.
  • 4-year degree in Marketing, Business, Journalism or related field a plus.

Physical Requirements:  Sitting, manual dexterity (writing, typing, and handling), and operation of automated equipment.

Working Conditions:

  • Mostly office environment, some off-hours availability for emergency needs
  • Position is remote eligible if within driving distance of Mt. Angel, Oregon home office
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We are an Equal Opportunity Employer